osnovit.msk.ru — comparison by category
Benchmark scope: Стройка и ремонт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 154 | 30% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 67 | 13% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 5 | 1% |
| Dzen | No | 27 | 5% |
| RUTUBE | No | 22 | 4% |
| Google Play | No | 4 | 1% |
| App Store | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 993 | 570 | vetonit.com · 43 289 | 45/150 |
| Publication rate | 0.57 posts/day | 0.29 / day | smagresta.ru · 2.86 / day | 12/71 |
| IR (by views) | 3.67% | 2.00% | remtekh-sp.ru · 23.08% | 16/56 |
| LR (by views) | 3.08% | 1.88% | remtekh-sp.ru · 21.54% | 20/53 |
Telegram
5 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 301 | 228 | izburg.ru · 9 290 | 31/68 |
| Publication rate | 0.71 posts/day | 0.56 / day | keramzit-serpuhov.ru · 6.19 / day | 20/50 |
| TG VR (median) | 57.14% | 43.19% | remont-pushkino.org · 295.45% | 17/50 |
| TG median views | 172 | 133 | mavis.ru · 1 510 | 23/50 |
| Telegram positive reactions share | 100.00% | 100.00% | aistgroupsochi.ru · 100.00% | 15/47 |