otvet.co — comparison by category
Benchmark scope: Франшизы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 40 | 37% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 23 | 21% |
| YouTube | No | 2 | 2% |
| Dzen | No | 4 | 4% |
| RUTUBE | No | 9 | 8% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: VK , VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 12 800 | 408 | sewera.ru · 19 000 | 2/24 |
| Publication rate | 0.59 posts/day | 0.73 / day | algipack.ru · 2.00 / day | 9/15 |
| TG VR (median) | 15.23% | 22.66% | packton.ru · 71.19% | 10/15 |
| TG median views | 1 950 | 381 | sewera.ru · 5 870 | 2/15 |
| Telegram positive reactions share | 81.42% | 93.94% | eco-c.ru · 100.00% | 11/14 |