packo.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 306 | 1 300 | chery.ru · 362 777 | 112/147 |
| Publication rate | 0.11 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 81/93 |
| IR (by views) | 6.36% | 1.57% | autoprestus.ru · 52.95% | 14/82 |
| LR (by views) | 6.36% | 1.26% | autoprestus.ru · 52.87% | 11/81 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 139 | 502 | ma-electro.ru · 147 000 | 59/83 |
| Publication rate | 0.27 posts/day | 0.63 / day | promo-major.ru · 7.30 / day | 49/58 |
| TG VR (median) | 275.54% | 33.33% | packo.ru · 275.54% | 1/57 |
| TG median views | 383 | 371 | chery.ru · 22 562 | 27/57 |
| Telegram positive reactions share | 100.00% | 95.45% | alavann-shop.ru · 100.00% | 14/53 |
Dzen
3 of 6 above median
Platform page
zen.yandex.ru/id/619e143d55e94e6daf3c134d
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 864 | 1 114 | lada.ru · 11 527 | 24/38 |
| Publication rate | 0.11 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 24/27 |
| Dzen VR (median) | 0.64% | 8.98% | luidor-cheb.ru · 48.11% | 25/27 |
| Dzen ER (median) | 0.46% | 0.27% | lada.ru · 0.62% | 2/22 |
| IR (by views) | 109.09% | 2.43% | unicum-chery.ru · 200.00% | 3/25 |
| LR (by views) | 109.09% | 2.21% | unicum-chery.ru · 200.00% | 3/25 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 108 | 112 | stelsmoto.ru · 5 095 | 20/38 |
| Rutube videos | 66 | 110 | minako.ru · 845 | 28/38 |