packton.ru — comparison by category
Benchmark scope: Франшизы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 36% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 23 | 21% |
| YouTube | No | 2 | 2% |
| Dzen | Yes | 3 | 3% |
| RUTUBE | No | 9 | 8% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 38 | 1 271 | csestore.ru · 35 691 | 30/35 |
| Publication rate | 0.11 posts/day | 0.23 / day | fr.sunschool.ru · 1.14 / day | 16/20 |
| IR (by views) | 1.37% | 1.42% | fr.sunschool.ru · 57.10% | 10/17 |
| LR (by views) | 1.37% | 1.37% | fr.sunschool.ru · 55.84% | 9/17 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 59 | 408 | sewera.ru · 19 000 | 20/24 |
| Publication rate | 0.17 posts/day | 0.73 / day | algipack.ru · 2.00 / day | 15/15 |
| TG VR (median) | 71.19% | 22.66% | packton.ru · 71.19% | 1/15 |
| TG median views | 42 | 381 | sewera.ru · 5 870 | 13/15 |
| Telegram positive reactions share | 100.00% | 93.94% | eco-c.ru · 100.00% | 4/14 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 16 | 26 | coffee-franshize.ru · 282 | 3/4 |