panchemodan.ru — comparison by category
Benchmark scope: Аксессуары. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 82 | 44% |
| Telegram | Yes | 45 | 24% |
| Odnoklassniki | No | 4 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 7 | 4% |
| RUTUBE | No | 8 | 4% |
| Google Play | Yes | 2 | 1% |
| App Store | Yes | 2 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , RuStore
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 25 307 | 2 233 | bookstone.me · 119 911 | 8/76 |
| Publication rate | 0.11 posts/day | 0.36 / day | kupimtut.ru · 3.54 / day | 30/39 |
| IR (by views) | 0.70% | 1.35% | soclean.ru · 65.93% | 30/37 |
| LR (by views) | 0.70% | 1.38% | soclean.ru · 64.22% | 30/35 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 6 608 | 762 | aw-go.ru · 31 300 | 8/45 |
| Publication rate | 0.23 posts/day | 0.99 / day | topcasestore.ru · 8.19 / day | 30/34 |
| TG VR (median) | 19.52% | 30.95% | slarta.ru · 166.67% | 23/34 |
| IR (by views) | 2.14% | 1.46% | panchemodan.ru · 2.14% | 1/3 |
| TG median views | 1 290 | 278 | tjcollection.ru · 6 460 | 6/34 |
| Telegram positive reactions share | 100.00% | 95.97% | absolut-kozha.ru · 100.00% | 11/29 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 844 | 437 | michael-kors.com.ru · 3 397 | 2/8 |
Google Play
1 of 1 above median
Platform page
play.google.com/store/apps/details?id=ru.panchemodan.android
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 10 000 | 10 000 | noone.ru · 50 000 | 2/3 |
App Store
2 metrics are leading
Platform page
apps.apple.com/ru/app/id1572820898
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.8 | 4.6 | panchemodan.ru · 4.8 | 1/3 |
| Ratings | 741 | 15 | panchemodan.ru · 741 | 1/3 |