pboroda.ru — comparison by category
Benchmark scope: Франшизы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 36% |
| VK Video | No | 1 | 1% |
| Telegram | No | 24 | 22% |
| YouTube | No | 2 | 2% |
| Dzen | No | 4 | 4% |
| RUTUBE | Yes | 8 | 7% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , Telegram , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 440 | 1 271 | csestore.ru · 35 691 | 22/35 |
| Publication rate | 0.29 posts/day | 0.23 / day | fr.sunschool.ru · 1.14 / day | 8/20 |
| IR (by views) | 0.86% | 1.42% | fr.sunschool.ru · 57.10% | 13/17 |
| LR (by views) | 0.69% | 1.37% | fr.sunschool.ru · 55.84% | 13/17 |
RUTUBE
1 of 2 above median
Platform page
rutube.ru/channel/24152104/videos
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 12 | 22 | sewera.ru · 4 660 | 4/6 |
| Rutube videos | 27 | 16 | icl-services.com · 295 | 4/8 |