pech.ru — comparison by category
Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 119 | 32% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 77 | 21% |
| Odnoklassniki | No | 9 | 2% |
| YouTube | Yes | 12 | 3% |
| Dzen | No | 37 | 10% |
| RUTUBE | Yes | 14 | 4% |
| Google Play | No | 9 | 2% |
| App Store | No | 7 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 575 | 1 780 | re-store.ru · 381 940 | 45/111 |
| Publication rate | 0.68 posts/day | 0.50 / day | svoefermerstvo.ru · 7.36 / day | 28/73 |
| IR (by views) | 2.19% | 1.50% | unibeauty.ru · 18.79% | 23/68 |
| LR (by views) | 2.02% | 1.30% | unibeauty.ru · 18.79% | 22/68 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 148 | 1 140 | spb.istudio-shop.ru · 249 000 | 61/75 |
| Publication rate | 0.33 posts/day | 0.85 / day | europegym.ru · 8.05 / day | 55/61 |
| TG VR (median) | 61.49% | 28.62% | wit.ru · 385.71% | 12/61 |
| IR (by views) | 6.43% | 1.82% | coinkyt.com · 20.91% | 3/15 |
| TG median views | 91 | 420 | 1galaxy.ru · 18 725 | 49/61 |
| Telegram positive reactions share | 100.00% | 95.83% | 1kitenok.ru · 100.00% | 17/59 |
RUTUBE
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 177 | 74 | everest-pech.com · 1 410 | 4/14 |
| Rutube videos | 324 | 149 | svoefermerstvo.ru · 1 340 | 6/15 |
| Total views | 224 | 200 | svoefermerstvo.ru · 10 126 | 4/9 |
| Publication rate | 0.19 videos/day | 0.29 / day | wit.ru · 1.00 / day | 8/9 |
| VR (median) | 23.16% | 16.88% | revolgc.pro · 141.93% | 3/9 |
| Like rate (median) | 7.25% | 2.50% | wit.ru · 20.00% | 2/5 |