petsmenu.ru — comparison by category
Benchmark scope: Товары для животных. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 48% |
| Telegram | Yes | 43 | 32% |
| Odnoklassniki | Yes | 2 | 1% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 15 | 11% |
| RUTUBE | Yes | 3 | 2% |
| Google Play | No | 4 | 3% |
| App Store | No | 4 | 3% |
| RuStore | No | 1 | 1% |
| AppGallery | No | 2 | 1% |
Common gaps: YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 87 | 3 176 | buddydinner.ru · 45 019 | 59/64 |
| Publication rate | 1 post/day | 0.34 / day | buddydinner.ru · 2.25 / day | 5/46 |
| IR (by views) | 8.01% | 2.68% | bluenative.ru · 84.51% | 7/46 |
| LR (by views) | 7.75% | 2.50% | bluenative.ru · 59.11% | 7/42 |
| Total VK video views | 906 | 2 801 | multipomlife.ru · 1 330 047 | 25/36 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 51 | 672 | buddydinner.ru · 16 200 | 41/43 |
| Publication rate | 1.04 posts/day | 0.91 / day | blitz-getter.com · 9.92 / day | 15/38 |
| TG VR (median) | 21.57% | 38.05% | groomberdsk.ru · 98.65% | 32/37 |
| TG median views | 11 | 273 | buddydinner.ru · 2 265 | 37/37 |
| Telegram positive reactions share | 100.00% | 97.87% | akva-zoomarket.ru · 100.00% | 7/38 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 20 | 15 | petsmenu.ru · 20 | 1/3 |
| OK likes (period) | 1 | 15 | vedaved.ru · 643 | 3/3 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 592 | 475 | alphapet.ru · 7 905 | 8/16 |
| Publication rate | 0.68 posts/day | 0.12 / day | lilyabree.ru · 1.00 / day | 2/8 |
| Dzen VR (median) | 32.69% | 17.86% | zoopt.ru · 695.96% | 3/6 |
| Dzen ER (median) | 0.68% | 0.59% | zoopt.ru · 10.10% | 2/4 |
| IR (by views) | 1.34% | 1.58% | lilyabree.ru · 100.00% | 5/6 |
| LR (by views) | 1.34% | 1.46% | lilyabree.ru · 50.00% | 5/6 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 4 | 12 | karhula.ru · 23 043 | 4/4 |
| Rutube videos | 49 | 144 | karhula.ru · 310 | 4/4 |