pevsner.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | Yes | 17 | 3% |
| YouTube | No | 13 | 2% |
| Dzen | No | 37 | 6% |
| RUTUBE | No | 34 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 482 | 1 115 | mnogomebeli.com · 362 425 | 158/231 |
| Publication rate | 0.25 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 67/115 |
| IR (by views) | 0.50% | 2.03% | svoe-mesto.com · 28.57% | 96/103 |
| LR (by views) | 0.38% | 1.83% | svoe-mesto.com · 28.57% | 94/102 |
| Total VK video views | 110 | 814 | z51.ru · 1 317 343 | 57/76 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 250 | 311 | z51.ru · 64 800 | 25/104 |
| Publication rate | 0.29 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 66/78 |
| TG VR (median) | 27.60% | 36.12% | hbada.ru · 433.33% | 49/78 |
| TG median views | 345 | 154 | mrdoors.ru · 3 390 | 23/78 |
| Telegram positive reactions share | 87.04% | 100.00% | 21vekst.ru · 100.00% | 55/70 |
Odnoklassniki
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 2 | 7 | vrn.mebel-ekonom31.ru · 44 | 16/17 |
| OK reposts (period) | 1 | 2 | plan.net.ru · 19 | 5/6 |