phildemed.ru — comparison by category
Benchmark scope: Косметология. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 47% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 30 | 27% |
| YouTube | No | 2 | 2% |
| Dzen | No | 8 | 7% |
| RUTUBE | No | 4 | 4% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 175 | 1 029 | xn--80afeea2aefyd5b.xn--p1ai · 83 928 | 40/49 |
| Publication rate | 0.61 posts/day | 0.41 / day | eldermafill.ru · 2.21 / day | 9/34 |
| IR (by views) | 2.00% | 1.51% | beauty-medicine.ru · 25.32% | 13/30 |
| LR (by views) | 2.00% | 1.18% | beauty-medicine.ru · 25.21% | 11/30 |
| Total VK video views | 252 | 352 | aqua-circus.ru · 57 798 | 16/28 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 279 | 334 | eldermafill.ru · 7 670 | 19/31 |
| Publication rate | 0.78 posts/day | 0.54 / day | eldermafill.ru · 4.24 / day | 8/24 |
| TG VR (median) | 19.00% | 42.61% | laserlove.ru · 87.29% | 21/24 |
| TG median views | 53 | 193 | mesopharm.ru · 1 260 | 23/24 |
| Telegram positive reactions share | 100.00% | 98.39% | center-ok24.ru · 100.00% | 8/21 |