plasmal.ru — comparison by category
Benchmark scope: Косметология. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 47% |
| VK Video | No | 1 | 1% |
| Telegram | No | 31 | 28% |
| YouTube | No | 2 | 2% |
| Dzen | No | 8 | 7% |
| RUTUBE | No | 4 | 4% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
Common gaps: VK Video , Telegram , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 385 | 1 029 | xn--80afeea2aefyd5b.xn--p1ai · 83 928 | 16/49 |
| Publication rate | 0.54 posts/day | 0.41 / day | eldermafill.ru · 2.21 / day | 14/34 |
| IR (by views) | 2.62% | 1.51% | beauty-medicine.ru · 25.32% | 10/30 |
| LR (by views) | 2.23% | 1.18% | beauty-medicine.ru · 25.21% | 10/30 |
| Total VK video views | 4 635 | 352 | aqua-circus.ru · 57 798 | 4/28 |
| Total VK video comments | 2 | 2 | aqua-circus.ru · 57 | 4/6 |