polartrans.ru — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | Yes | 69 | 21% |
| Odnoklassniki | No | 7 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | No | 23 | 7% |
| RUTUBE | No | 16 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 845 | 848 | cargo.rzd.ru · 521 593 | 54/105 |
| Publication rate | 0.5 posts/day | 0.34 / day | trans.ru · 3.61 / day | 18/56 |
| IR (by views) | 3.04% | 1.39% | transoff.ru · 50.00% | 11/46 |
| LR (by views) | 2.84% | 1.30% | transoff.ru · 33.33% | 11/44 |
| Total VK video views | 1 337 | 1 284 | cargo.rzd.ru · 117 197 | 16/32 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 94 | 240 | cargo.rzd.ru · 70 200 | 54/70 |
| Publication rate | 0.54 posts/day | 0.56 / day | severdv.pro · 12.00 / day | 26/50 |
| TG VR (median) | 119.15% | 37.71% | alltrucks.su · 236.66% | 4/50 |
| TG median views | 112 | 104 | cargo.rzd.ru · 6 250 | 25/50 |
| Telegram positive reactions share | 100.00% | 100.00% | avtostil26.ru · 100.00% | 12/44 |