poli24.ru — comparison by category

Brand Overview

Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 368

Metrics ready for comparison 14

Platforms with data 3

Rank by platform count 36/369

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	119	32%
VK Video	No	2	1%
Telegram	Yes	77	21%
Odnoklassniki	No	9	2%
YouTube	No	11	3%
Dzen	Yes	36	10%
RUTUBE	No	15	4%
Google Play	No	9	2%
App Store	No	7	2%
RuStore	No	1	0%
AppGallery	No	1	0%

Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	4 580	1 780	re-store.ru · 381 940	41/111
Publication rate	0.43 posts/day	0.50 / day	svoefermerstvo.ru · 7.36 / day	42/73
IR (by views)	14.57%	1.50%	unibeauty.ru · 18.79%	2/68
LR (by views)	6.62%	1.30%	unibeauty.ru · 18.79%	5/68
Total VK video views	14 293	3 581	spb.istudio-shop.ru · 87 689	10/44
Total VK video comments	2	4	1galaxy.ru · 184	18/21

1 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	330	1 140	spb.istudio-shop.ru · 249 000	49/75
Publication rate	0.46 posts/day	0.85 / day	europegym.ru · 8.05 / day	41/61
TG VR (median)	20.30%	28.62%	wit.ru · 385.71%	43/61
TG median views	67	420	1galaxy.ru · 18 725	55/61
Telegram positive reactions share	100.00%	95.83%	1kitenok.ru · 100.00%	18/59

2 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	798	668	svoefermerstvo.ru · 26 163	17/36
Publication rate	0.43 posts/day	0.14 / day	koleso.ru · 0.64 / day	6/22
Dzen VR (median)	0.63%	0.68%	spb.koleso.ru · 28.14%	14/22