postelka37.com — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | No | 42 | 23% |
| Odnoklassniki | No | 6 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 13 | 7% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 20 442 | 1 464 | ormatek.com · 117 937 | 9/64 |
| Publication rate | 0.29 posts/day | 0.55 / day | senseville.ru · 1.21 / day | 24/34 |
| IR (by views) | 1.45% | 2.19% | энвио.рф · 22.44% | 23/31 |
| LR (by views) | 1.45% | 2.06% | amelistudio.com · 17.82% | 19/31 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 15 | 214 | ormatek.com · 2 019 | 13/14 |
| Publication rate | 0.21 posts/day | 0.32 / day | amelistudio.com · 0.86 / day | 9/11 |
| Dzen VR (median) | 60.00% | 3.29% | verinson.ru · 112.65% | 2/8 |
| Dzen ER (median) | 6.67% | 0.15% | postelka37.com · 6.67% | 1/5 |
| IR (by views) | 10.96% | 2.52% | hozyindachi.ru · 11.11% | 2/6 |
| LR (by views) | 10.96% | 2.06% | postelka37.com · 10.96% | 1/5 |