prizmoda.com — comparison by category
Benchmark scope: Одежда и обувь. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 389 | 57% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 284 | 42% |
| Odnoklassniki | Yes | 20 | 3% |
| YouTube | No | 8 | 1% |
| Dzen | No | 48 | 7% |
| RUTUBE | No | 20 | 3% |
| Threads | No | 1 | 0% |
| Google Play | No | 31 | 5% |
| App Store | No | 20 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 6 | 1% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 13 421 | 3 920 | bellavka.ru · 1 008 394 | 115/377 |
| Publication rate | 1.86 posts/day | 0.46 / day | hawk.ru · 14.32 / day | 21/253 |
| IR (by views) | 1.16% | 1.38% | peachrich.com · 84.56% | 123/236 |
| LR (by views) | 1.11% | 1.28% | peachrich.com · 74.52% | 121/232 |
| Total VK video views | 18 957 | 3 081 | hawk.ru · 2 462 476 | 34/175 |
| Total VK video comments | 5 | 7 | elny.ru · 3 221 | 43/79 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 980 | 1 135 | hawk.ru · 282 000 | 102/280 |
| Publication rate | 3 posts/day | 1.02 / day | mazur-hall.ru · 208.79 / day | 33/223 |
| TG VR (median) | 11.16% | 19.62% | ispiria.ru · 212.50% | 173/222 |
| TG median views | 221 | 316 | hawk.ru · 43 100 | 137/222 |
| Telegram positive reactions share | 100.00% | 96.89% | aisedorashop.ru · 100.00% | 65/212 |
Odnoklassniki
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 37 | 27 | lovisnami.ru · 43 | 7/21 |
| OK likes (period) | 29 | 18 | hawk.ru · 1 736 | 6/16 |