products.playstand.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| VK Video | Yes | 1 | 7% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 3 | 20% |
| YouTube | No | 3 | 20% |
| Dzen | No | 9 | 60% |
| RUTUBE | No | 7 | 47% |
| Google Play | No | 5 | 33% |
| App Store | No | 6 | 40% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 28 852 | 3 440 | prosv.ru · 283 699 | 4/12 |
| Publication rate | 0.36 posts/day | 0.64 / day | prosv.ru · 1.96 / day | 9/11 |
| IR (by views) | 0.81% | 1.38% | unicraft.org · 8.19% | 8/11 |
| LR (by views) | 0.68% | 0.94% | unicraft.org · 8.19% | 7/11 |
| Total VK video views | 149 | 1 061 | netology.ru · 254 256 | 8/10 |
VK Video
2 metrics are leading
Platform page
vkvideo.ru/video-49724790_456240123
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 28 852 | 15 579 | products.playstand.ru · 28 852 | 1/2 |
| VK videos | 1 | 2 | slurm.io · 4 | 2/2 |
| Total VK video views | 149 | 754 | slurm.io · 1 359 | 2/2 |
| VK video post frequency | 1 video/day | 0.61 / day | products.playstand.ru · 1.00 / day | 1/2 |
| VK video VR (median) | 0.52% | 2.79% | slurm.io · 5.05% | 2/2 |
Telegram
1 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 180 | 6 190 | casinoboomerang.ru · 54 500 | 9/12 |
| Publication rate | 0.66 posts/day | 0.99 / day | casinoboomerang.ru · 2.07 / day | 9/12 |
| TG VR (median) | 7.63% | 19.70% | virtuozy-msk.ru · 53.58% | 10/12 |
| IR (by views) | 0.63% | 1.92% | franchise.fcdm.ru · 17.17% | 11/12 |
| TG median views | 90 | 793 | nn.top-academy.ru · 5 605 | 12/12 |
| Telegram positive reactions share | 100.00% | 95.53% | nutrien-medical.com · 100.00% | 2/12 |