profipto.com — comparison by category
Benchmark scope: Стройка и ремонт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 154 | 30% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 67 | 13% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 26 | 5% |
| RUTUBE | No | 22 | 4% |
| Google Play | No | 4 | 1% |
| App Store | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 300 | 570 | vetonit.com · 43 289 | 90/150 |
| Publication rate | 0.21 posts/day | 0.29 / day | smagresta.ru · 2.86 / day | 44/71 |
| IR (by views) | 3.52% | 2.00% | remtekh-sp.ru · 23.08% | 18/56 |
| LR (by views) | 3.52% | 1.88% | remtekh-sp.ru · 21.54% | 15/53 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 465 | 228 | izburg.ru · 9 290 | 20/68 |
| Publication rate | 0.29 posts/day | 0.56 / day | keramzit-serpuhov.ru · 6.19 / day | 44/50 |
| TG VR (median) | 38.06% | 43.19% | remont-pushkino.org · 295.45% | 30/50 |
| TG median views | 177 | 133 | mavis.ru · 1 510 | 22/50 |
| Telegram positive reactions share | 94.23% | 100.00% | aistgroupsochi.ru · 100.00% | 35/47 |
Dzen
0 of 1 above median
Platform page
dzen.ru/id/5d84f2aca3f6e400ad808a92
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 62 | 146 | izburg.ru · 5 123 | 18/27 |