promo-major.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| VK Video | No | 2 | 13% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 6 | 40% |
| YouTube | No | 3 | 20% |
| Dzen | No | 11 | 73% |
| RUTUBE | No | 11 | 73% |
| Google Play | No | 3 | 20% |
| App Store | No | 3 | 20% |
| RuStore | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 43 100 | 8 163 | chery.ru · 362 777 | 5/15 |
| Publication rate | 6 posts/day | 0.64 / day | promo-major.ru · 6.00 / day | 1/15 |
| IR (by views) | 0.35% | 2.00% | lada.ru · 7.40% | 12/14 |
| LR (by views) | 0.15% | 1.12% | packo.ru · 6.36% | 13/14 |
| Total VK video views | 480 435 | 3 636 | lada.ru · 1 891 814 | 2/13 |
| Total VK video comments | 118 | 9 | omoda-agat-stavropol.ru · 426 | 3/9 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 147 000 | 1 990 | promo-major.ru · 147 000 | 1/15 |
| Publication rate | 7.3 posts/day | 0.79 / day | promo-major.ru · 7.30 / day | 1/15 |
| TG VR (median) | 2.15% | 30.33% | packo.ru · 275.54% | 15/15 |
| IR (by views) | 1.33% | 1.66% | as-doors.ru · 40.59% | 9/15 |
| TG median views | 3 160 | 939 | chery.ru · 22 562 | 4/15 |
| Telegram positive reactions share | 65.11% | 96.02% | as-doors.ru · 100.00% | 14/15 |