promo.mozen.io — comparison by category
Benchmark scope: Городская мобильность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 21 | 27% |
| Telegram | Yes | 11 | 14% |
| Odnoklassniki | No | 2 | 3% |
| YouTube | No | 1 | 1% |
| Dzen | No | 3 | 4% |
| RUTUBE | No | 3 | 4% |
| Google Play | No | 2 | 3% |
| App Store | Yes | 1 | 1% |
| AppGallery | No | 2 | 3% |
Common gaps: VK , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , AppGallery
Metric comparison by platform
Telegram
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 500 | 400 | city-mobil.ru · 5 200 | 5/11 |
| Publication rate | 0.34 posts/day | 0.79 / day | moscarfinance.ru · 4.00 / day | 7/8 |
| TG VR (median) | 44.33% | 63.99% | xn----8sbh7c9c.xn--p1ai · 69.50% | 6/8 |
| IR (by views) | 1.41% | 1.48% | city-mobil.ru · 1.71% | 3/3 |
| TG median views | 665 | 472 | shulz.ru · 2 515 | 4/8 |
| Telegram positive reactions share | 70.83% | 82.75% | xn----8sbh7c9c.xn--p1ai · 100.00% | 5/6 |
App Store
2 metrics are leading
Platform page
apps.apple.com/ru/app/id1528748411
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.7 | 3.9 | promo.mozen.io · 4.7 | 1/2 |
| Ratings | 31 578 | 15 823 | promo.mozen.io · 31 578 | 1/2 |