protos.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 4 | 27% |
| YouTube | No | 2 | 13% |
| Dzen | No | 8 | 53% |
| RUTUBE | No | 9 | 60% |
| Google Play | No | 11 | 73% |
| App Store | No | 9 | 60% |
| RuStore | No | 3 | 20% |
| AppGallery | No | 5 | 33% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 496 | 25 687 | bellavka.ru · 1 008 394 | 12/15 |
| Publication rate | 0.07 posts/day | 1.00 / day | hawk.ru · 14.32 / day | 13/15 |
| IR (by views) | 4.40% | 1.77% | ak-furs.com · 4.41% | 2/14 |
| LR (by views) | 2.20% | 1.59% | ak-furs.com · 4.26% | 2/13 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 345 | 5 570 | hawk.ru · 282 000 | 14/15 |
| Publication rate | 0.47 posts/day | 1.97 / day | mazur-hall.ru · 208.79 / day | 13/15 |
| TG VR (median) | 34.78% | 10.64% | darrasport.ru · 89.80% | 3/15 |
| IR (by views) | 6.77% | 2.49% | darrasport.ru · 18.18% | 3/15 |
| TG median views | 120 | 661 | hawk.ru · 43 100 | 14/15 |
| Telegram positive reactions share | 97.75% | 92.87% | beletag.com · 100.00% | 6/14 |