provent.ru — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | No | 70 | 21% |
| Odnoklassniki | No | 7 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | Yes | 22 | 7% |
| RUTUBE | Yes | 15 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 311 | 848 | cargo.rzd.ru · 521 593 | 74/105 |
| Publication rate | 0.21 posts/day | 0.34 / day | trans.ru · 3.61 / day | 35/56 |
| IR (by views) | 7.33% | 1.39% | transoff.ru · 50.00% | 4/46 |
| LR (by views) | 5.50% | 1.30% | transoff.ru · 33.33% | 5/44 |
| Total VK video views | 7 700 | 1 284 | cargo.rzd.ru · 117 197 | 7/32 |
| Total VK video comments | 5 | 2 | cargo.rzd.ru · 356 | 4/11 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 72 | 122 | xleb-obor.ru · 21 499 | 13/21 |
| Publication rate | 0.14 posts/day | 0.18 / day | stslog.com · 2.18 / day | 12/15 |
| Dzen VR (median) | 36.11% | 3.54% | cdek-tk.ru · 122.67% | 3/14 |
| Dzen ER (median) | 2.78% | 0.41% | provent.ru · 2.78% | 1/6 |
| IR (by views) | 0.33% | 4.77% | stslog.com · 77.78% | 7/8 |
| LR (by views) | 0.33% | 4.14% | stslog.com · 77.78% | 7/8 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 94 | 15 | severdv.pro · 943 | 5/13 |
| Rutube videos | 46 | 61 | delta-market.ru · 459 | 10/16 |
| Total views | 31 | 10 | severdv.pro · 995 | 3/7 |
| Publication rate | 1.84 videos/day | 1.00 / day | provent.ru · 1.84 / day | 1/8 |
| VR (median) | 16.49% | 39.51% | hl-group.ru · 700.00% | 6/8 |
| Like rate (median) | 6.62% | 6.62% | voltekgroup.com · 16.67% | 2/3 |