pushe.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | No | 18 | 3% |
| YouTube | Yes | 12 | 2% |
| Dzen | Yes | 36 | 6% |
| RUTUBE | Yes | 33 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , Google Play , App Store
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 15 586 | 1 115 | mnogomebeli.com · 362 425 | 22/231 |
| Publication rate | 0.96 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 11/115 |
| IR (by views) | 0.39% | 2.03% | svoe-mesto.com · 28.57% | 98/103 |
| LR (by views) | 0.33% | 1.83% | svoe-mesto.com · 28.57% | 97/102 |
| Total VK video views | 3 932 | 814 | z51.ru · 1 317 343 | 23/76 |
| Total VK video comments | 1 | 2 | z51.ru · 428 | 24/26 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 360 | 311 | z51.ru · 64 800 | 12/104 |
| Publication rate | 1.14 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 20/78 |
| TG VR (median) | 11.40% | 36.12% | hbada.ru · 433.33% | 71/78 |
| TG median views | 269 | 154 | mrdoors.ru · 3 390 | 28/78 |
| Telegram positive reactions share | 100.00% | 100.00% | 21vekst.ru · 100.00% | 32/70 |
YouTube
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Publication rate | 1.11 videos/day | 0.44 / day | pushe.ru · 1.11 / day | 1/3 |
| Like rate (median) | 0.43% | 0.71% | ramart.ru · 0.99% | 2/2 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 11 738 | 385 | pushe.ru · 11 738 | 1/37 |
| Publication rate | 0.14 posts/day | 0.29 / day | bekasovo.ru · 1.14 / day | 12/17 |
| Dzen VR (median) | 6.56% | 1.95% | bobox.ru · 585.90% | 6/16 |
| Dzen ER (median) | 0.36% | 0.10% | pushe.ru · 0.36% | 1/5 |
| IR (by views) | 6.68% | 1.41% | elbamebel.com · 63.16% | 3/12 |
| LR (by views) | 6.53% | 1.37% | elbamebel.com · 57.89% | 3/12 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 7 | 10 | cmt-shop.ru · 1 621 | 19/29 |
| Rutube videos | 410 | 146 | ligamac.ru · 2 349 | 7/34 |