puzzlebrain.ru — comparison by category
Benchmark scope: Не классифицировано. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 26 | 21% |
| Telegram | No | 19 | 16% |
| Odnoklassniki | No | 9 | 7% |
| YouTube | Yes | 12 | 10% |
| Dzen | Yes | 7 | 6% |
| RUTUBE | No | 5 | 4% |
| Google Play | No | 10 | 8% |
| App Store | No | 6 | 5% |
| RuStore | No | 6 | 5% |
| AppGallery | No | 3 | 2% |
Common gaps: Telegram , Odnoklassniki , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 12 259 | 11 278 | zvuk.com · 279 641 | 9/18 |
| Publication rate | 0.46 posts/day | 0.43 / day | vbr.ru · 2.36 / day | 4/13 |
| IR (by views) | 0.79% | 1.10% | mywatershop.ru · 4.66% | 10/13 |
| LR (by views) | 0.47% | 0.92% | mywatershop.ru · 4.66% | 10/13 |
YouTube
2 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 3 970 | 3 420 | unitedwomen.ru · 63 000 | 6/13 |
| Videos | 3 065 | 189 | auchan.ru · 3 995 | 2/13 |
| Total views | 601 271 | 1 106 979 | unitedwomen.ru · 15 396 341 | 8/13 |
Dzen
2 metrics are leading
Platform page
zen.yandex.ru/id/5e4cfbc3a3e296673fdfa3f4
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 5 535 | 6 222 | vkplay.ru · 82 322 | 4/6 |
| Publication rate | 0.43 posts/day | 0.68 / day | vkplay.ru · 1.36 / day | 3/3 |
| Dzen VR (median) | 0.05% | 0.05% | flowwow.com · 0.31% | 2/3 |
| IR (by views) | 7.69% | 4.64% | puzzlebrain.ru · 7.69% | 1/3 |
| LR (by views) | 7.69% | 2.88% | puzzlebrain.ru · 7.69% | 1/3 |