raluma.ru — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 40 | 12% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | No | 12 | 4% |
| RUTUBE | Yes | 18 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 88 | 547 | grace-california.ru · 28 461 | 68/94 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 472 | 108 | plastika-okon.ru · 10 745 | 8/35 |
| Publication rate | 0.52 posts/day | 0.71 / day | plastika-okon.ru · 4.99 / day | 12/18 |
| TG VR (median) | 61.86% | 40.88% | rosstroy76.ru · 275.00% | 6/18 |
| TG median views | 292 | 162 | plastika-okon.ru · 1 883 | 6/18 |
| Telegram positive reactions share | 100.00% | 100.00% | europlast-ltd.ru · 100.00% | 7/15 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 48 | 11 | exprof.pro · 361 | 5/14 |
| Rutube videos | 97 | 51 | okna.mahaon124.ru · 522 | 8/19 |
| Total views | 27 | 10 | raluma.ru · 27 | 1/4 |
| Publication rate | 1 video/day | 1.00 / day | exprof.pro · 4.00 / day | 4/4 |
| VR (median) | 56.25% | 38.47% | mizantin.com · 250.00% | 2/4 |