raylab.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 5 | 33% |
| YouTube | No | 3 | 20% |
| Dzen | Yes | 5 | 33% |
| RUTUBE | No | 5 | 33% |
| Google Play | No | 3 | 20% |
| App Store | No | 5 | 33% |
| RuStore | No | 5 | 33% |
| AppGallery | No | 2 | 13% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 9 803 | 16 182 | kudago.com · 1 085 423 | 8/12 |
| Publication rate | 0.04 posts/day | 0.64 / day | kudago.com · 21.29 / day | 11/12 |
| IR (by views) | 2.21% | 1.44% | museum-vf.ru · 4.19% | 3/11 |
| LR (by views) | 1.48% | 0.99% | museum-vf.ru · 3.84% | 5/11 |
| Total VK video views | 235 | 81 493 | donbilet.ru · 135 053 | 7/8 |
| Total VK video comments | 2 | 7 | rzd.ru · 374 | 6/7 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 141 | 4 480 | kudago.com · 97 300 | 13/13 |
Dzen
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 394 | 853 | kudago.com · 34 055 | 3/6 |
| Publication rate | 0.14 posts/day | 0.14 / day | collegiummusicum.ru · 0.86 / day | 3/5 |
| Dzen VR (median) | 1.29% | 1.79% | myrosmol.ru · 5.88% | 4/5 |
| Dzen ER (median) | 0.11% | 3.00% | myrosmol.ru · 5.88% | 2/2 |
| IR (by views) | 12.12% | 20.00% | myrosmol.ru · 100.00% | 3/3 |
| LR (by views) | 12.12% | 20.00% | myrosmol.ru · 100.00% | 3/3 |