recmus.ru — comparison by category
Benchmark scope: Медиа и новости. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 64 | 35% |
| Telegram | No | 34 | 18% |
| Odnoklassniki | No | 5 | 3% |
| YouTube | No | 2 | 1% |
| Dzen | No | 7 | 4% |
| RUTUBE | No | 7 | 4% |
| Google Play | No | 8 | 4% |
| App Store | No | 6 | 3% |
| RuStore | No | 3 | 2% |
| AppGallery | No | 3 | 2% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 12 012 | 963 | m.aliexpress.ru · 3 310 238 | 12/59 |
| Publication rate | 0.07 posts/day | 0.34 / day | metronews.ru · 23.32 / day | 25/28 |
| IR (by views) | 2.95% | 1.71% | ahonline.ru · 36.90% | 6/24 |
| LR (by views) | 2.38% | 0.92% | ahonline.ru · 31.99% | 6/24 |
| Total VK video views | 117 396 | 7 710 | ahonline.ru · 621 303 | 3/13 |
| Total VK video comments | 104 | 20 | v1.ru · 234 | 2/7 |