restcentr.ru — comparison by category
Benchmark scope: Рестораны. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 136 | 50% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 93 | 34% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 8 | 3% |
| Dzen | No | 13 | 5% |
| RUTUBE | Yes | 7 | 3% |
| Google Play | No | 14 | 5% |
| App Store | No | 12 | 4% |
| RuStore | No | 4 | 1% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 433 | 1 588 | tommyfish.ru · 125 722 | 40/132 |
| Publication rate | 0.64 posts/day | 0.32 / day | gedzagroup.ru · 3.82 / day | 21/90 |
| IR (by views) | 0.18% | 1.93% | m111.rvbar.ru · 54.68% | 82/83 |
| LR (by views) | 0.18% | 1.52% | m111.rvbar.ru · 43.99% | 80/83 |
| Total VK video views | 2 427 | 2 779 | m111.rvbar.ru · 5 280 037 | 34/62 |
Telegram
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 063 | 676 | krasnayapolyana.game · 54 600 | 36/92 |
| Publication rate | 2.54 posts/day | 0.81 / day | betonbrut.ru · 13.62 / day | 11/80 |
| TG VR (median) | 13.64% | 34.03% | clubsoprano.ru · 375.74% | 67/80 |
| IR (by views) | 0.84% | 2.48% | horoshomall.ru · 24.12% | 66/74 |
| TG median views | 145 | 285 | dolina.su · 2 850 | 58/80 |
| Telegram positive reactions share | 83.91% | 92.61% | chuvstvuiidishi.ru · 100.00% | 55/74 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 21 | 21 | chefpoint.ru · 192 | 4/7 |
| Rutube videos | 634 | 92 | restcentr.ru · 634 | 1/8 |
| Total views | 11 | 18 | m1-pack.ru · 186 | 3/4 |
| Publication rate | 0.68 videos/day | 0.84 / day | otdyhgroup.ru · 2.00 / day | 3/4 |
| VR (median) | 26.19% | 58.69% | m1-pack.ru · 547.06% | 4/4 |