rollen-m.ru — comparison by category
Benchmark scope: Сервисы продажи автомобилей. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 40 | 31% |
| VK Video | Yes | 2 | 2% |
| Telegram | No | 24 | 18% |
| Odnoklassniki | No | 2 | 2% |
| YouTube | No | 3 | 2% |
| Dzen | No | 5 | 4% |
| RUTUBE | No | 9 | 7% |
| Google Play | No | 5 | 4% |
| App Store | No | 2 | 2% |
| AppGallery | No | 2 | 2% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
vk.com/trubogiby_profilegiby_keepler
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 784 | 1 750 | drom.ru · 297 496 | 19/39 |
| Publication rate | 0.36 posts/day | 1.14 / day | japantransit.ru · 7.39 / day | 15/22 |
| IR (by views) | 6.30% | 1.19% | sewing-world.ru · 10.77% | 3/21 |
| LR (by views) | 4.31% | 1.19% | подбор-лучших-авто.рф · 8.26% | 3/21 |
| Total VK video views | 18 900 | 19 489 | drom.ru · 1 724 642 | 8/13 |
| Total VK video comments | 13 | 164 | drom.ru · 1 805 | 8/10 |
VK Video
2 metrics are leading
Platform page
vkvideo.ru/video-162579056_456239328","vk_autoplay":false,"vk_prev":true,"rutube_prev":false}
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 784 | 1 784 | japantransit.ru · 67 178 | 2/3 |
| VK videos | 9 | 11 | подбор-лучших-авто.рф · 13 | 2/2 |
| Total VK video views | 18 900 | 11 412 | rollen-m.ru · 18 900 | 1/2 |
| VK video post frequency | 0.33 videos/day | 1.23 / day | подбор-лучших-авто.рф · 2.13 / day | 2/2 |
| VK video VR (median) | 102.58% | 65.95% | rollen-m.ru · 102.58% | 1/2 |