rommani.ru — comparison by category

Brand Overview
Benchmark scope: Косметика и бьюти-ритейл Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 6
Platforms with data 1
Rank by platform count 16/16

Platforms present in category

Platform Present Brands in category Share in category
VK No 15 100%
Telegram Yes 14 93%
Odnoklassniki No 4 27%
YouTube No 4 27%
Dzen No 11 73%
RUTUBE No 8 53%
Max No 1 7%
Google Play No 7 47%
App Store No 7 47%
RuStore No 4 27%
AppGallery No 1 7%

Common gaps: VK , Odnoklassniki , YouTube , Dzen , RUTUBE , Max , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

Telegram

3 of 6 above median Platform page

t.me/rommani_sale

Metric Current Median Leader Rank
TG subs 64 500 3 418 wildberries.ru · 528 733 2/15
Publication rate 8.36 posts/day 1.24 / day wildberries.ru · 11.72 / day 2/15
TG VR (median) 2.33% 17.12% malt.ru · 76.51% 15/15
IR (by views) 0.44% 1.67% siberina.ru · 13.78% 13/14
TG median views 1 505 554 wildberries.ru · 34 228 5/15
Telegram positive reactions share 90.22% 93.39% inlavka.ru · 100.00% 10/13