roof-development.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| VK Video | Yes | 1 | 7% |
| Telegram | Yes | 15 | 100% |
| Odnoklassniki | No | 1 | 7% |
| YouTube | No | 4 | 27% |
| Dzen | No | 12 | 80% |
| RUTUBE | Yes | 10 | 67% |
| Google Play | No | 6 | 40% |
| App Store | No | 5 | 33% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 623 | 9 957 | khl.ru · 2 026 592 | 11/15 |
| Publication rate | 0.5 posts/day | 0.68 / day | khl.ru · 35.21 / day | 11/14 |
| IR (by views) | 4.56% | 3.17% | naimix.ru · 161.67% | 6/14 |
| LR (by views) | 4.15% | 2.33% | biliard-expert.ru · 50.31% | 5/14 |
| Total VK video views | 4 671 | 28 949 | khl.ru · 14 280 953 | 8/10 |
| Total VK video comments | 2 | 73 | khl.ru · 5 432 | 6/7 |
Telegram
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 290 | 2 640 | khl.ru · 278 325 | 7/15 |
| Publication rate | 0.75 posts/day | 1.04 / day | khl.ru · 53.51 / day | 10/14 |
| TG VR (median) | 27.08% | 21.69% | biliard-expert.ru · 82.00% | 5/14 |
| IR (by views) | 2.83% | 1.71% | rosestar.ru · 19.78% | 5/14 |
| TG median views | 891 | 330 | khl.ru · 62 366 | 4/14 |
| Telegram positive reactions share | 95.02% | 95.02% | laifhouse.ru · 100.00% | 7/13 |
RUTUBE
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 651 | 52 | roof-development.ru · 651 | 1/10 |
| Rutube videos | 868 | 102 | roof-development.ru · 868 | 1/10 |
| Total views | 170 | 17 | roof-development.ru · 170 | 1/6 |
| Publication rate | 0.15 videos/day | 0.21 / day | biliard-expert.ru · 2.00 / day | 5/6 |
| VR (median) | 6.99% | 8.91% | biliard-expert.ru · 100.00% | 5/6 |
| Like rate (median) | 6.15% | 6.15% | cnc1.ru · 10.00% | 2/3 |