roof.severstal.com — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | No | 14 | 93% |
| Odnoklassniki | Yes | 2 | 13% |
| YouTube | No | 2 | 13% |
| Dzen | Yes | 12 | 80% |
| RUTUBE | Yes | 11 | 73% |
| Google Play | No | 4 | 27% |
| App Store | No | 3 | 20% |
| RuStore | No | 3 | 20% |
| AppGallery | No | 1 | 7% |
Common gaps: Telegram , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 63 423 | 5 170 | tkani-expert.ru · 106 538 | 4/16 |
| Publication rate | 2.29 posts/day | 0.36 / day | roof.severstal.com · 2.29 / day | 1/15 |
| IR (by views) | 0.90% | 2.77% | tkani-expert.ru · 20.56% | 13/15 |
| LR (by views) | 0.73% | 2.22% | tkani-expert.ru · 19.01% | 13/15 |
Odnoklassniki
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 3 | 3 | ekfgroup.com · 18 | 2/3 |
| OK likes (period) | 5 | 5 | ekfgroup.com · 7 | 3/3 |
Dzen
1 of 1 above median
Platform page
dzen.ru/id/5eeb714df4871a7b4d9a24f1
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 371 | 74 | tkani-expert.ru · 10 331 | 6/13 |
RUTUBE
4 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 448 | 124 | ekfgroup.com · 771 | 2/12 |
| Rutube videos | 2 605 | 246 | roof.severstal.com · 2 605 | 1/12 |
| Total views | 1 143 | 177 | roof.severstal.com · 1 143 | 1/7 |
| Publication rate | 1.87 videos/day | 0.22 / day | roof.severstal.com · 1.87 / day | 1/7 |
| VR (median) | 1.79% | 14.92% | keaz.ru · 50.56% | 7/7 |
| Like rate (median) | 12.50% | 5.49% | roof.severstal.com · 12.50% | 1/5 |