rooth.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 15 | 100% |
| Telegram | Yes | 15 | 100% |
| Odnoklassniki | No | 1 | 7% |
| YouTube | No | 1 | 7% |
| Dzen | No | 14 | 93% |
| RUTUBE | No | 11 | 73% |
| Google Play | No | 2 | 13% |
| App Store | No | 1 | 7% |
Common gaps: VK , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 182 | 1 050 | fl-haus.ru · 17 400 | 14/16 |
| Publication rate | 0.44 posts/day | 0.59 / day | devision.company · 1.25 / day | 11/16 |
| TG VR (median) | 63.19% | 23.02% | merkatorgroup.ru · 74.57% | 3/16 |
| IR (by views) | 2.16% | 1.85% | dmasterov.ru · 30.77% | 7/16 |
| TG median views | 115 | 346 | fl-haus.ru · 3 335 | 13/16 |
| Telegram positive reactions share | 100.00% | 94.45% | dikart.ru · 100.00% | 3/16 |