rostfinance.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 32 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 825 | 1 853 | sberbank.ru · 3 319 526 | 51/118 |
| Publication rate | 0.29 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 50/76 |
| IR (by views) | 1.81% | 1.43% | faktoria-print.ru · 45.78% | 29/72 |
| LR (by views) | 1.81% | 1.16% | faktoria-print.ru · 45.78% | 27/70 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 290 | 1 290 | vtb.ru · 458 000 | 41/81 |
| Publication rate | 0.41 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 53/64 |
| TG VR (median) | 71.78% | 27.10% | cartelye.ru · 136.97% | 4/64 |
| IR (by views) | 0.51% | 1.17% | pizzasushiwok.ru · 6.95% | 15/16 |
| TG median views | 926 | 644 | vtb.ru · 163 000 | 25/64 |
| Telegram positive reactions share | 78.38% | 92.49% | beregsol.ru · 100.00% | 47/59 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 707 | 648 | banki.ru · 219 668 | 16/33 |