ru.net — comparison by category
Benchmark scope: Одежда и обувь. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 389 | 57% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 284 | 42% |
| Odnoklassniki | No | 21 | 3% |
| YouTube | No | 8 | 1% |
| Dzen | No | 48 | 7% |
| RUTUBE | No | 20 | 3% |
| Threads | No | 1 | 0% |
| Google Play | Yes | 30 | 4% |
| App Store | Yes | 19 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 6 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Threads , RuStore , AppGallery
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 702 | 3 920 | bellavka.ru · 1 008 394 | 214/377 |
| Publication rate | 0.61 posts/day | 0.46 / day | hawk.ru · 14.32 / day | 110/253 |
| IR (by views) | 0.85% | 1.38% | peachrich.com · 84.56% | 153/236 |
| LR (by views) | 0.60% | 1.28% | peachrich.com · 74.52% | 169/232 |
| Total VK video views | 2 330 | 3 081 | hawk.ru · 2 462 476 | 94/175 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 634 | 1 135 | hawk.ru · 282 000 | 178/280 |
| Publication rate | 0.62 posts/day | 1.02 / day | mazur-hall.ru · 208.79 / day | 160/223 |
| TG VR (median) | 17.03% | 19.62% | ispiria.ru · 212.50% | 129/222 |
| TG median views | 108 | 316 | hawk.ru · 43 100 | 186/222 |
| Telegram positive reactions share | 100.00% | 96.89% | aisedorashop.ru · 100.00% | 68/212 |
Google Play
2 metrics are leading
Platform page
play.google.com/store/apps/details?id=ru.yandex.taximeter
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 10 000 000 | 10 000 | ru.net · 10 000 000 | 1/31 |
| Android rating | 4.68 | 4.68 | sisley.com · 5 | 3/5 |
| Android ratings count | 1 335 146 | 1 768 | ru.net · 1 335 146 | 1/5 |
App Store
1 of 2 above median
Platform page
apps.apple.com/ru/app/id1496904594
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 3.8 | 4.45 | forward-sport.ru · 5 | 14/20 |
| Ratings | 120 241 | 33 | mledy.ru · 213 428 | 2/20 |