rubetek.com — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 24 | 9% |
| RUTUBE | Yes | 20 | 8% |
| Google Play | No | 5 | 2% |
| App Store | Yes | 4 | 2% |
| RuStore | Yes | 0 | 0% |
| AppGallery | Yes | 1 | 0% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play
Metric comparison by platform
VK
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 843 | 1 518 | cenalom.ru · 200 628 | 35/93 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 340 | 403 | istudio-shop.ru · 248 526 | 19/48 |
| Publication rate | 0.75 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 19/33 |
| TG VR (median) | 26.27% | 25.33% | prompylesos.ru · 193.90% | 15/31 |
| TG median views | 352 | 374 | 5element.by · 27 100 | 17/31 |
| Telegram positive reactions share | 94.00% | 94.24% | elementleasing.ru · 100.00% | 15/28 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 35 | 11 | ixbt.com · 12 203 | 5/21 |
| Rutube videos | 17 | 69 | ixbt.com · 1 459 | 18/21 |
App Store
2 of 2 above median
Platform page
apps.apple.com/ru/app/id1510751860
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 3.3 | 3.3 | technopark.ru · 4.8 | 3/5 |
| Ratings | 791 | 118 | technopark.ru · 8 120 | 2/5 |
AppGallery
0 of 1 above median
Platform page
appgallery.huawei.com#/app/C104549209
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 98 986 | 156 227 | 5element.by · 213 468 | 2/2 |