rusbolt.ru — comparison by category

Brand Overview

Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 331

Metrics ready for comparison 15

Platforms with data 4

Rank by platform count 8/332

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	106	32%
Telegram	Yes	69	21%
Odnoklassniki	Yes	6	2%
YouTube	No	3	1%
Dzen	Yes	22	7%
RUTUBE	No	16	5%
Google Play	No	6	2%
App Store	No	4	1%
RuStore	No	1	0%
AppGallery	No	3	1%

Common gaps: YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery

5 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	5 056	848	cargo.rzd.ru · 521 593	16/105
Publication rate	0.86 posts/day	0.34 / day	trans.ru · 3.61 / day	10/56
IR (by views)	7.84%	1.39%	transoff.ru · 50.00%	3/46
LR (by views)	7.57%	1.30%	transoff.ru · 33.33%	3/44
Total VK video views	1 378	1 284	cargo.rzd.ru · 117 197	15/32

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	184	240	cargo.rzd.ru · 70 200	44/70
Publication rate	0.78 posts/day	0.56 / day	severdv.pro · 12.00 / day	21/50
TG VR (median)	17.93%	37.71%	alltrucks.su · 236.66%	37/50
TG median views	33	104	cargo.rzd.ru · 6 250	44/50
Telegram positive reactions share	100.00%	100.00%	avtostil26.ru · 100.00%	14/44

1 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	5	8	trans.ru · 39	7/7
OK likes (period)	5	5	cargo.rzd.ru · 353	3/6

2 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	529	122	xleb-obor.ru · 21 499	5/21
Publication rate	0.18 posts/day	0.18 / day	stslog.com · 2.18 / day	9/15
Dzen VR (median)	0.57%	3.54%	cdek-tk.ru · 122.67%	11/14