rusbolt.ru — comparison by category

Brand Overview

Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.

Brands in category 331
Metrics ready for comparison 15
Platforms with data 4
Rank by platform count 8/332

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 106 32%
Telegram Yes 69 21%
Odnoklassniki Yes 6 2%
YouTube No 3 1%
Dzen Yes 22 7%
RUTUBE No 16 5%
Google Play No 6 2%
App Store No 4 1%
RuStore No 1 0%
AppGallery No 3 1%

Common gaps: YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

5 of 5 above median Platform page

vk.com/onikskrep

Metric Current Median Leader Rank
VK subscribers 5 056 848 cargo.rzd.ru · 521 593 16/105
Publication rate 0.86 posts/day 0.34 / day trans.ru · 3.61 / day 10/56
IR (by views) 7.84% 1.39% transoff.ru · 50.00% 3/46
LR (by views) 7.57% 1.30% transoff.ru · 33.33% 3/44
Total VK video views 1 378 1 284 cargo.rzd.ru · 117 197 15/32

Telegram

2 of 5 above median Platform page

t.me/onikskrep

Metric Current Median Leader Rank
TG subs 184 240 cargo.rzd.ru · 70 200 44/70
Publication rate 0.78 posts/day 0.56 / day severdv.pro · 12.00 / day 21/50
TG VR (median) 17.93% 37.71% alltrucks.su · 236.66% 37/50
TG median views 33 104 cargo.rzd.ru · 6 250 44/50
Telegram positive reactions share 100.00% 100.00% avtostil26.ru · 100.00% 14/44

Odnoklassniki

1 of 2 above median Platform page

ok.ru/group/70000040693204

Metric Current Median Leader Rank
OK posts (period) 5 8 trans.ru · 39 7/7
OK likes (period) 5 5 cargo.rzd.ru · 353 3/6

Dzen

2 of 3 above median Platform page

dzen.ru/oniks_krep_blog

Metric Current Median Leader Rank
Dzen subs 529 122 xleb-obor.ru · 21 499 5/21
Publication rate 0.18 posts/day 0.18 / day stslog.com · 2.18 / day 9/15
Dzen VR (median) 0.57% 3.54% cdek-tk.ru · 122.67% 11/14