rusobsada.ru — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 40 | 12% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | No | 12 | 4% |
| RUTUBE | No | 19 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 315 | 547 | grace-california.ru · 28 461 | 55/94 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 102 | 108 | plastika-okon.ru · 10 745 | 20/35 |
| Publication rate | 1 post/day | 0.71 / day | plastika-okon.ru · 4.99 / day | 8/18 |
| TG VR (median) | 84.31% | 40.88% | rosstroy76.ru · 275.00% | 3/18 |
| TG median views | 86 | 162 | plastika-okon.ru · 1 883 | 11/18 |
| Telegram positive reactions share | 100.00% | 100.00% | europlast-ltd.ru · 100.00% | 8/15 |