rzd-museum.ru — comparison by category
Benchmark scope: Транспорт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 23 | 31% |
| Telegram | Yes | 12 | 16% |
| Odnoklassniki | Yes | 2 | 3% |
| YouTube | No | 1 | 1% |
| Dzen | Yes | 3 | 4% |
| RUTUBE | Yes | 5 | 7% |
| Google Play | No | 2 | 3% |
| RuStore | No | 3 | 4% |
| AppGallery | No | 1 | 1% |
Common gaps: YouTube , Google Play , RuStore , AppGallery
Metric comparison by platform
VK
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 41 185 | 5 006 | rzd-museum.ru · 41 185 | 1/23 |
| Publication rate | 1.29 posts/day | 0.25 / day | rzd-museum.ru · 1.29 / day | 1/17 |
| IR (by views) | 0.96% | 1.80% | neotruck.ru · 9.59% | 10/15 |
| LR (by views) | 0.82% | 1.10% | neotruck.ru · 9.59% | 11/15 |
| Total VK video views | 232 281 | 942 | rzd-museum.ru · 232 281 | 1/11 |
| Total VK video comments | 20 | 12 | business.yandex.ru · 422 | 3/6 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 270 | 204 | arctictrucks.ru · 7 820 | 3/13 |
| Publication rate | 1.27 posts/day | 0.69 / day | rzd-museum.ru · 1.27 / day | 1/10 |
| TG VR (median) | 11.71% | 49.02% | busido-senshi.ru · 131.31% | 10/10 |
| TG median views | 383 | 247 | business.go.yandex · 1 398 | 4/10 |
| Telegram positive reactions share | 69.74% | 84.54% | augerrus.ru · 100.00% | 8/10 |
Odnoklassniki
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 23 | 12 | rzd-museum.ru · 23 | 1/3 |
| OK likes (period) | 45 | 42 | rzd-museum.ru · 45 | 1/2 |
Dzen
5 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 5 085 | 128 | rzd-museum.ru · 5 085 | 1/4 |
| Publication rate | 0.14 posts/day | 0.11 / day | rzd-museum.ru · 0.14 / day | 1/2 |
| Dzen VR (median) | 0.79% | 20.05% | shaft-gear.ru · 39.31% | 2/2 |
| Dzen ER (median) | 0.44% | 0.32% | rzd-museum.ru · 0.44% | 1/2 |
| IR (by views) | 49.69% | 25.10% | rzd-museum.ru · 49.69% | 1/2 |
| LR (by views) | 49.07% | 24.79% | rzd-museum.ru · 49.07% | 1/2 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 020 | 78 | rzd-museum.ru · 1 020 | 1/6 |
| Rutube videos | 54 | 154 | truckdrive.ru · 1 510 | 5/6 |