rzd.ru — brand overview

rzd.ru. Comparable platforms: 2 of 4.

Analysis type: by brand Period: last 28 days Updated: 26.03.2026 06:03 События, афиша и билеты

Official links

Platforms with data 3
Official links 1
Brands in category 15
Metrics ready for comparison 15

Position in category

By category Open benchmarks

Strongest signals

Platform Metric Value Rank
Odnoklassniki OK likes (period) 328 1/4
Odnoklassniki OK reposts (period) 7 1/2
VK Total VK video comments 374 1/7

Needs attention

Platform Metric Value Status
Telegram Telegram positive reactions share 65.41% Below median
VK IR (by views) 0.85% Below median
VK LR (by views) 0.64% Below median

Platforms and metrics

Odnoklassniki

2 metrics are leading Metrics available

ok.ru/group/52571620376641

OK posts (period)
18
OK likes (period)
328
OK comments (period)
23
OK reposts (period)
7

Telegram

4 of 6 above median Metrics available

t.me/telerzd

TG subs
70 100
Publication rate
2.65 posts/day
TG VR (median)
10.86%
IR (by views)
1.00%
TG median views
7 610
Telegram positive reactions share
65.41%

VK

1 metrics are leading Metrics available

vk.com/rzd_official

VK subscribers
521 946
Publication rate
1 post/day
IR (by views)
0.85%
LR (by views)
0.64%
Total VK video views
134 310
Total VK video comments
374

Compare with competitor

Open compare workspace

No shared overlap. Other brands are available but currently have no shared platforms (comparison will be limited).

Next step

Compare Telegram with a competitor

Telegram positive reactions share on Telegram needs attention right now. Comparing with moskva.taximaxim.ru will show whether this is a local dip or a market gap.

Below median

Why this tip: Telegram, Telegram positive reactions share, Below median, current value 65.41%.