rzd.ru — comparison by category

Brand Overview

Benchmark scope: События, афиша и билеты. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 434

Metrics ready for comparison 20

Platforms with data 7

Rank by platform count 2/435

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	257	59%
VK Video	No	1	0%
Telegram	Yes	158	36%
Odnoklassniki	Yes	17	4%
YouTube	No	13	3%
Dzen	Yes	32	7%
RUTUBE	No	24	6%
Google Play	Yes	10	2%
App Store	No	12	3%
RuStore	Yes	6	1%
AppGallery	Yes	2	0%

Common gaps: VK Video , YouTube , RUTUBE , App Store

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	521 946	3 699	kudago.com · 1 085 423	2/233
Publication rate	1 post/day	0.46 / day	kudago.com · 21.29 / day	45/185
IR (by views)	0.85%	2.13%	podbayan.ru · 52.54%	145/179
LR (by views)	0.64%	1.73%	podbayan.ru · 48.30%	147/178
Total VK video views	134 310	1 988	standupclub.ru · 1 210 897	6/118
Total VK video comments	374	7	standupclub.ru · 552	3/61

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	70 100	966	kudago.com · 97 300	3/147
Publication rate	2.65 posts/day	1.00 / day	kudago.com · 11.00 / day	18/133
TG VR (median)	10.86%	26.05%	zestpromotion.ru · 110.53%	117/132
TG median views	7 610	320	moskva.taximaxim.ru · 14 150	4/132
Telegram positive reactions share	65.41%	95.83%	airventmoscow.ru · 100.00%	118/127

4 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	18	17	ведомостинсо.рф · 45	9/18
OK likes (period)	328	18	kreml.ru · 640	2/14
OK comments (period)	23	4	mts.ru · 43	2/9
OK reposts (period)	7	6	kreml.ru · 58	4/10