rzd.ru — comparison by category
Benchmark scope: События, афиша и билеты. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 257 | 59% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 158 | 36% |
| Odnoklassniki | Yes | 17 | 4% |
| YouTube | No | 13 | 3% |
| Dzen | Yes | 32 | 7% |
| RUTUBE | No | 24 | 6% |
| Google Play | Yes | 10 | 2% |
| App Store | No | 12 | 3% |
| RuStore | Yes | 6 | 1% |
| AppGallery | Yes | 2 | 0% |
Common gaps: VK Video , YouTube , RUTUBE , App Store
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 521 946 | 3 699 | kudago.com · 1 085 423 | 2/233 |
| Publication rate | 1 post/day | 0.46 / day | kudago.com · 21.29 / day | 45/185 |
| IR (by views) | 0.85% | 2.13% | podbayan.ru · 52.54% | 145/179 |
| LR (by views) | 0.64% | 1.73% | podbayan.ru · 48.30% | 147/178 |
| Total VK video views | 134 310 | 1 988 | standupclub.ru · 1 210 897 | 6/118 |
| Total VK video comments | 374 | 7 | standupclub.ru · 552 | 3/61 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 70 100 | 966 | kudago.com · 97 300 | 3/147 |
| Publication rate | 2.65 posts/day | 1.00 / day | kudago.com · 11.00 / day | 18/133 |
| TG VR (median) | 10.86% | 26.05% | zestpromotion.ru · 110.53% | 117/132 |
| TG median views | 7 610 | 320 | moskva.taximaxim.ru · 14 150 | 4/132 |
| Telegram positive reactions share | 65.41% | 95.83% | airventmoscow.ru · 100.00% | 118/127 |
Odnoklassniki
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 18 | 17 | ведомостинсо.рф · 45 | 9/18 |
| OK likes (period) | 328 | 18 | kreml.ru · 640 | 2/14 |
| OK comments (period) | 23 | 4 | mts.ru · 43 | 2/9 |
| OK reposts (period) | 7 | 6 | kreml.ru · 58 | 4/10 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 9 727 | 442 | kudago.com · 34 055 | 2/33 |
RuStore
2 of 3 above median
Platform page
rustore.ru/catalog/app/ru.rzd.pass
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 5 000 000 | 3 000 000 | mts.ru · 15 000 000 | 2/7 |
| Rating | 2.61 | 3.42 | moskva.taximaxim.ru · 4.87 | 5/6 |
| Ratings | 9 428 | 5 680 | moskva.taximaxim.ru · 62 625 | 3/6 |
AppGallery
0 of 1 above median
Platform page
appgallery.huawei.com#/app/C104549209
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 3 945 | 6 877 544 | bus.tutu.ru · 20 774 245 | 3/3 |