sadovod.net — comparison by category
Benchmark scope: Продуктовый ритейл и доставка. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 96 | 57% |
| Telegram | Yes | 57 | 34% |
| Odnoklassniki | Yes | 4 | 2% |
| YouTube | No | 6 | 4% |
| Dzen | Yes | 15 | 9% |
| RUTUBE | No | 8 | 5% |
| Google Play | No | 8 | 5% |
| App Store | No | 6 | 4% |
| AppGallery | No | 2 | 1% |
Common gaps: YouTube , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 27 268 | 1 628 | promo.loreal-paris.ru · 307 188 | 13/91 |
| Publication rate | 1.14 posts/day | 0.32 / day | imba.shop · 3.54 / day | 6/50 |
| IR (by views) | 1.41% | 2.25% | foodcity.ru · 16.43% | 32/45 |
| LR (by views) | 1.17% | 1.81% | foodcity.ru · 16.33% | 31/45 |
| Total VK video views | 2 847 | 1 079 | homosporin.ru · 245 864 | 12/33 |
| Total VK video comments | 1 | 6 | promo.loreal-paris.ru · 75 | 14/14 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 4 930 | 744 | finuslugi.ru · 59 900 | 13/58 |
| Publication rate | 1.99 posts/day | 0.85 / day | goodork.ru · 3.90 / day | 6/46 |
| TG VR (median) | 14.14% | 29.23% | miratorg.ru · 110.49% | 39/46 |
| TG median views | 697 | 277 | miratorg.ru · 11 608 | 16/46 |
| Telegram positive reactions share | 100.00% | 98.59% | 5dtech.pro · 100.00% | 15/44 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 29 | 20 | sadovod.net · 29 | 1/5 |
| OK likes (period) | 55 | 58 | leovit.ru · 611 | 3/4 |
| OK reposts (period) | 19 | 12 | leovit.ru · 136 | 2/4 |
Dzen
3 metrics are leading
Platform page
dzen.ru/id/5e2848b1e4fff000ae0b0783
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 789 | 745 | esh-derevenskoe.ru · 29 861 | 8/16 |
| Publication rate | 1.54 posts/day | 0.40 / day | sadovod.net · 1.54 / day | 1/6 |
| Dzen VR (median) | 0.13% | 0.14% | smart174.ru · 10.29% | 4/6 |
| IR (by views) | 162.50% | 16.67% | sadovod.net · 162.50% | 1/6 |
| LR (by views) | 156.25% | 15.00% | sadovod.net · 156.25% | 1/6 |