safe-equip.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | No | 25 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | Yes | 13 | 10% |
| RUTUBE | No | 10 | 8% |
| Google Play | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play
Metric comparison by platform
VK
0 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 61 | 131 | kaoristore.ru · 327 227 | 34/50 |
| Publication rate | 0.14 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 16/23 |
| IR (by views) | 2.17% | 2.48% | kaoristore.ru · 26.86% | 11/19 |
| Total VK video views | 14 | 307 | kaoristore.ru · 3 964 864 | 14/14 |
Dzen
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 841 | 380 | kaoristore.ru · 43 273 | 3/14 |
| Publication rate | 0.14 posts/day | 0.20 / day | gubkin.ru · 1.36 / day | 6/10 |
| Dzen VR (median) | 0.18% | 40.20% | gidrolock.ru · 633.84% | 8/8 |