salon-lanet.ru — comparison by category
Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 119 | 32% |
| VK Video | No | 2 | 1% |
| Telegram | No | 78 | 21% |
| Odnoklassniki | No | 9 | 2% |
| YouTube | No | 11 | 3% |
| Dzen | Yes | 36 | 10% |
| RUTUBE | Yes | 14 | 4% |
| Google Play | No | 9 | 2% |
| App Store | No | 7 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 261 | 1 780 | re-store.ru · 381 940 | 42/111 |
| Publication rate | 0.46 posts/day | 0.50 / day | svoefermerstvo.ru · 7.36 / day | 40/73 |
| IR (by views) | 3.50% | 1.50% | unibeauty.ru · 18.79% | 14/68 |
| LR (by views) | 2.90% | 1.30% | unibeauty.ru · 18.79% | 14/68 |
| Total VK video views | 157 | 3 581 | spb.istudio-shop.ru · 87 689 | 37/44 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 | 668 | svoefermerstvo.ru · 26 163 | 36/36 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 5 | 74 | everest-pech.com · 1 410 | 14/14 |
| Rutube videos | 84 | 149 | svoefermerstvo.ru · 1 340 | 10/15 |