scarlett.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | No | 85 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 69 873 | 1 300 | chery.ru · 362 777 | 16/147 |
| Publication rate | 0.89 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 13/93 |
| IR (by views) | 2.60% | 1.57% | autoprestus.ru · 52.95% | 30/82 |
| LR (by views) | 2.17% | 1.26% | autoprestus.ru · 52.87% | 30/81 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 961 | 1 114 | lada.ru · 11 527 | 23/38 |
| Publication rate | 1.07 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 1/27 |
| Dzen VR (median) | 0.88% | 8.98% | luidor-cheb.ru · 48.11% | 22/27 |
| Dzen ER (median) | 0.10% | 0.27% | lada.ru · 0.62% | 19/22 |
| IR (by views) | 3.76% | 2.43% | unicum-chery.ru · 200.00% | 7/25 |
| LR (by views) | 3.10% | 2.21% | unicum-chery.ru · 200.00% | 7/25 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 | 112 | stelsmoto.ru · 5 095 | 38/38 |
| Rutube videos | 467 | 110 | minako.ru · 845 | 5/38 |