scout-tractor.ru — comparison by category
Benchmark scope: Промышленная техника и оборудование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 62 | 34% |
| Telegram | Yes | 26 | 14% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 12 | 6% |
| RUTUBE | Yes | 18 | 10% |
| Google Play | No | 2 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 456 | 458 | interskol.ru · 45 960 | 12/62 |
| Publication rate | 0.32 posts/day | 0.32 / day | skoltech.ru · 2.50 / day | 15/29 |
| IR (by views) | 5.21% | 2.42% | spectexexpert.ru · 11.11% | 6/27 |
| LR (by views) | 4.86% | 2.15% | spectexexpert.ru · 11.11% | 5/26 |
| Total VK video views | 33 978 | 550 | xn--80ajwghbbpc3d.xn--p1ai · 981 086 | 4/23 |
| Total VK video comments | 6 | 6 | agat-group.com · 426 | 5/9 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 194 | 218 | cnc-tehnologi.ru · 6 350 | 15/26 |
| Publication rate | 0.49 posts/day | 0.51 / day | russdom.net · 3.00 / day | 12/18 |
| TG VR (median) | 128.35% | 44.53% | scout-tractor.ru · 128.35% | 1/18 |
| TG median views | 249 | 167 | cnc-tehnologi.ru · 1 640 | 5/18 |
| Telegram positive reactions share | 93.10% | 96.89% | agat-group.com · 100.00% | 11/16 |
RUTUBE
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 58 | 10 | agat-group.com · 2 041 | 3/18 |
| Rutube videos | 248 | 98 | stankoinkom.ru · 1 159 | 3/19 |
| Total views | 54 | 192 | agat-group.com · 4 206 | 3/4 |
| Publication rate | 0.27 videos/day | 0.48 / day | arch-tehnopark.ru · 1.00 / day | 3/4 |
| VR (median) | 46.55% | 46.55% | agat-group.com · 103.04% | 2/3 |
| Like rate (median) | 5.63% | 5.63% | ekoniva-tekhnika.com · 8.00% | 2/3 |