severdv.pro — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | Yes | 69 | 21% |
| Odnoklassniki | No | 7 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | Yes | 22 | 7% |
| RUTUBE | Yes | 15 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 628 | 848 | cargo.rzd.ru · 521 593 | 63/105 |
| Publication rate | 0.04 posts/day | 0.34 / day | trans.ru · 3.61 / day | 52/56 |
| IR (by views) | 0.74% | 1.39% | transoff.ru · 50.00% | 35/46 |
| LR (by views) | 0.74% | 1.30% | transoff.ru · 33.33% | 33/44 |
| Total VK video views | 1 231 | 1 284 | cargo.rzd.ru · 117 197 | 17/32 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 12 500 | 240 | cargo.rzd.ru · 70 200 | 2/70 |
| Publication rate | 12 posts/day | 0.56 / day | severdv.pro · 12.00 / day | 1/50 |
| TG VR (median) | 7.82% | 37.71% | alltrucks.su · 236.66% | 48/50 |
| TG median views | 977 | 104 | cargo.rzd.ru · 6 250 | 4/50 |
| Telegram positive reactions share | 94.94% | 100.00% | avtostil26.ru · 100.00% | 27/44 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 115 | 122 | xleb-obor.ru · 21 499 | 12/21 |
| Publication rate | 0.29 posts/day | 0.18 / day | stslog.com · 2.18 / day | 6/15 |
| Dzen VR (median) | 96.96% | 3.54% | cdek-tk.ru · 122.67% | 2/14 |
| Dzen ER (median) | 0.43% | 0.41% | provent.ru · 2.78% | 2/6 |
| IR (by views) | 0.99% | 4.77% | stslog.com · 77.78% | 5/8 |
| LR (by views) | 0.72% | 4.14% | stslog.com · 77.78% | 6/8 |
RUTUBE
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 943 | 15 | severdv.pro · 943 | 1/13 |
| Rutube videos | 94 | 61 | delta-market.ru · 459 | 5/16 |
| Total views | 995 | 10 | severdv.pro · 995 | 1/7 |
| Publication rate | 0.15 videos/day | 1.00 / day | provent.ru · 1.84 / day | 8/8 |
| VR (median) | 39.02% | 39.51% | hl-group.ru · 700.00% | 5/8 |
| Like rate (median) | 6.17% | 6.62% | voltekgroup.com · 16.67% | 3/3 |