shaft-gear.ru — comparison by category
Benchmark scope: Транспорт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 23 | 31% |
| Telegram | Yes | 12 | 16% |
| Odnoklassniki | No | 3 | 4% |
| YouTube | No | 1 | 1% |
| Dzen | Yes | 3 | 4% |
| RUTUBE | Yes | 5 | 7% |
| Google Play | No | 2 | 3% |
| RuStore | No | 3 | 4% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Google Play , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 949 | 5 006 | rzd-museum.ru · 41 185 | 16/23 |
| Publication rate | 0.25 posts/day | 0.25 / day | rzd-museum.ru · 1.29 / day | 9/17 |
| IR (by views) | 5.14% | 1.80% | neotruck.ru · 9.59% | 4/15 |
| LR (by views) | 5.14% | 1.10% | neotruck.ru · 9.59% | 4/15 |
| Total VK video views | 98 | 942 | rzd-museum.ru · 232 281 | 10/11 |
Telegram
5 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 377 | 204 | arctictrucks.ru · 7 820 | 5/13 |
| Publication rate | 0.7 posts/day | 0.69 / day | rzd-museum.ru · 1.27 / day | 5/10 |
| TG VR (median) | 76.39% | 49.02% | busido-senshi.ru · 131.31% | 4/10 |
| TG median views | 288 | 247 | business.go.yandex · 1 398 | 5/10 |
| Telegram positive reactions share | 100.00% | 84.54% | augerrus.ru · 100.00% | 4/10 |
Dzen
1 metrics are leading
Platform page
zen.yandex.ru/id/623c15672008a3512e93550f
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 248 | 128 | rzd-museum.ru · 5 085 | 2/4 |
| Publication rate | 0.07 posts/day | 0.11 / day | rzd-museum.ru · 0.14 / day | 2/2 |
| Dzen VR (median) | 39.31% | 20.05% | shaft-gear.ru · 39.31% | 1/2 |
| Dzen ER (median) | 0.20% | 0.32% | rzd-museum.ru · 0.44% | 2/2 |
| IR (by views) | 0.51% | 25.10% | rzd-museum.ru · 49.69% | 2/2 |
| LR (by views) | 0.51% | 24.79% | rzd-museum.ru · 49.07% | 2/2 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 77 | 78 | rzd-museum.ru · 1 020 | 4/6 |
| Rutube videos | 473 | 154 | truckdrive.ru · 1 510 | 2/6 |
| Total views | 98 | 80 | arctictrucks.ru · 134 | 2/4 |
| Publication rate | 0.69 videos/day | 0.84 / day | augerrus.ru · 2.00 / day | 3/4 |
| VR (median) | 6.49% | 32.25% | augerrus.ru · 200.00% | 3/4 |