shopbenice.com — comparison by category
Benchmark scope: Аксессуары. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 83 | 44% |
| Telegram | Yes | 45 | 24% |
| Odnoklassniki | No | 4 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 8 | 4% |
| RUTUBE | No | 8 | 4% |
| Google Play | No | 3 | 2% |
| App Store | No | 3 | 2% |
| RuStore | No | 1 | 1% |
Common gaps: VK , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 340 | 762 | aw-go.ru · 31 300 | 10/45 |
| Publication rate | 2.64 posts/day | 0.99 / day | topcasestore.ru · 8.19 / day | 7/34 |
| TG VR (median) | 12.40% | 30.95% | slarta.ru · 166.67% | 26/34 |
| TG median views | 662 | 278 | tjcollection.ru · 6 460 | 11/34 |
| Telegram positive reactions share | 95.45% | 95.97% | absolut-kozha.ru · 100.00% | 16/29 |