simpleway.group — comparison by category
Benchmark scope: Авиаперелеты и авиауслуги. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 46% |
| Telegram | Yes | 33 | 39% |
| Odnoklassniki | No | 17 | 20% |
| YouTube | No | 3 | 4% |
| Dzen | No | 24 | 29% |
| RUTUBE | No | 3 | 4% |
| Google Play | No | 19 | 23% |
| App Store | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 602 | 39 756 | moretex.ru · 467 371 | 31/37 |
| Publication rate | 1.18 posts/day | 3.64 / day | dr35.ru · 3.71 / day | 19/25 |
| IR (by views) | 9.65% | 0.45% | tutu.ru · 11.52% | 2/25 |
| LR (by views) | 6.78% | 0.31% | tutu.ru · 11.50% | 2/25 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 410 | 305 000 | tutu.ru · 510 804 | 27/34 |
| Publication rate | 1.23 posts/day | 2.29 / day | tutu.ru · 4.28 / day | 24/30 |
| TG VR (median) | 15.82% | 9.73% | we-fly.ru · 90.00% | 10/30 |
| TG median views | 223 | 26 600 | aviasales.ru · 44 800 | 27/30 |
| Telegram positive reactions share | 100.00% | 65.01% | aviator73.ru · 100.00% | 3/30 |