skillbox.com — comparison by category

Brand Overview
Benchmark scope: Онлайн-образование Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 11
Platforms with data 2
Rank by platform count 15/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 14 93%
VK Video Yes 1 7%
Telegram No 14 93%
Odnoklassniki No 3 20%
YouTube No 3 20%
Dzen No 9 60%
RUTUBE No 7 47%
Google Play No 5 33%
App Store No 6 40%
RuStore No 4 27%
AppGallery No 2 13%

Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

1 metrics are leading Platform page

vk.com/skillbox_education

Metric Current Median Leader Rank
VK subscribers 428 653 3 440 skillbox.com · 428 653 1/12
Publication rate 0.46 posts/day 0.64 / day prosv.ru · 1.96 / day 8/11
IR (by views) 1.99% 1.99% unicraft.org · 8.19% 6/11
LR (by views) 1.14% 1.14% unicraft.org · 8.19% 6/11
Total VK video views 35 090 1 546 netology.ru · 254 256 3/10
Total VK video comments 28 24 kolomejko.ru · 105 2/5

VK Video

3 metrics are leading Platform page

vkvideo.ru/video-66669811_456240237

Metric Current Median Leader Rank
VK subscribers 428 653 215 480 skillbox.com · 428 653 1/2
VK videos 2 3 slurm.io · 4 2/2
Total VK video views 35 090 18 224 skillbox.com · 35 090 1/2
VK video post frequency 0.4 videos/day 0.31 / day skillbox.com · 0.40 / day 1/2
VK video VR (median) 4.09% 4.57% slurm.io · 5.05% 2/2